MC2 Saint Barth Logo PNG
Meaning and history
MC2 Saint Barth is an Italian resort- and beachwear label for women, men and children. Its logo combines the large letters “MC” and a numeral “2” in adjoining framed panels, with “SAINT BARTH” set in a separate band below. A red-and-white checkerboard fills the panel behind “MC”; the remaining lettering is dark, and a registered mark appears beside the numeral.
Wordmark and checkerboard
The checkerboard is the clearest graphic feature of the mark. In a 2024 interview with Milano Finanza, co-founder Max Ferrari described the logo’s texture as una scacchiera, or a chessboard. The visible design uses that repeated pattern as a backdrop for “MC,” while borders and the lower name band organize the lettering into a compact badge.
Ferrari also explained “MC” as Montecarlo and “C” as Caraibi, connecting Monaco’s Grand Prix with the beaches of Saint Barth. A biography reproduced in the Pitti Immagine exhibitor listing gives a different account: it links MC2 to an airplane said to have flown from St. Martin to St. Barth. These are differing explanations, not details established by the logo itself.
The aviation setting has a documented historical event, though it does not establish the name’s origin: Rémy de Haenen’s aircraft La Cucaracha made the first recorded landing on Saint-Barthélemy in February 1946, according to the Journal de Saint Barth and a biography of the pilot.
The brand’s founding year is reported inconsistently: FashionNetwork gives 1994, the Pitti Immagine profile says 2000, and later trade reporting places its beginnings in 2001. FashionNetwork and Pambianco identify Massimiliano Ferrari and Raffaele Noris as co-founders; Ferrari is also described as creative director. (FashionNetwork; Pambianco News)
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This image shows the same basic arrangement as the lead mark: checkerboard behind “MC,” a separate panel for “2,” and “SAINT BARTH” in a band below. It provides a visual reference for the heading, but does not establish when this version began or whether it represents a change from an earlier design.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. MC2 Saint Barth and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
