Gymboree Logo PNG
Gymboree began as a parent-child play program in 1976, founded by Joan Barnes. The first Gymboree children’s clothing stores opened in 1986. The apparel brand is now owned by The Children’s Place, which acquired the worldwide Gymboree and Crazy 8 intellectual property in 2019. The bankruptcy case study documents the program’s founding and the first clothing stores, while The Children’s Place’s filing describes its acquisition of the brand rights.
Meaning and history
The wordmark moves from colorful, irregular lettering to a more restrained all-caps design. Across the sequence, the name remains the main feature; the visual change comes from the letters’ arrangement, color, and case.
1986 – 1988
This version uses separate bright colors for its letters. Their varied angles and heights give the word an uneven outline, while the familiar letter shapes keep “Gymboree” legible.
1988 – 2000
The next shown version retains the multicolor approach but adds varied patterns within the letters. Its letters still sit at different angles and heights, making this treatment more visually textured than the simpler solid-color version before it.
2000 – Today
This all-caps wordmark replaces the earlier mixture of colors and patterns with a single orange tone. Its tall, narrow letters form a more even line. The Children’s Place relaunched Gymboree in February 2020 as a digital-first brand, with online sales and shop-in-shop locations; it reported opening the first standalone Gymboree store in November 2024 at Garden State Plaza in Paramus, New Jersey. The Children’s Place’s filing describes the relaunch, and its 2024 annual report records the standalone store opening.
Font and color
This graphic pairs a green Gymboree wordmark with the phrase “Growing Young Minds” and numbered colored blocks. It belongs to Gymboree Play & Music, the early-learning business, not to the children’s clothing brand. Gymboree Play & Music was sold to Zeavion Holding in 2016 and is independent of the apparel brand; Gymboree Play & Music describes its business and ownership, and the 2016 transition report records the sale.
In the apparel wordmarks shown, color is a clear point of contrast: the earlier examples use multiple hues, while the later example uses orange alone. The images show the letterforms, but do not identify a typeface or designer.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Gymboree and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
