Programming db is a 1968 logo credited to Tom Woodward, a graphic designer active in the late 1960s. The mark was created for the US broadcasting industry, though specific documentation of the design brief or its intended application is limited.
Design and History
Tom Woodward is documented as an art director and designer in the AIGA Design Archives, with work appearing in the Communication Graphics (1969) collection. His 1968 credits include the Westinghouse Appointment Calendar for 1968, created for Westinghouse Broadcasting Company, Inc., where he served as art director alongside designer Dave Williamson.[1] Woodward also operated under the studio name Woodward Design, with a 1966 Price List booklet appearing in the Design and Printing for Commerce (1967) collection.[2]
The Programming db logo is dated to 1968, the same year as Woodward’s Westinghouse Broadcasting work. The mark’s title suggests a connection to broadcast programming and database-related content, though no primary source has been located that documents the specific client, the design rationale, or the context in which the logo was used.
Meaning and Symbolism
Documented symbolism for the Programming db logo is not available in the research sources.
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