Veidekke is a Norwegian construction and property development company founded in 1936, operating across Norway, Sweden, and Denmark. The company introduced a new logo and visual identity in January 2025, its first logo change since 1997. The redesign kept the Veidekke name and the red color while updating the graphic profile. [1]
Design and History
The previous Veidekke logo had been in use since 1997, a period when the company operated only in Norway. By 2025, Veidekke had grown into one of Scandinavia’s leading construction companies with nearly 8,000 employees across three countries. The stated goal of the logo change was to solve practical challenges the old logo presented while renewing the company’s visual expression. [1]
According to Kristina Andreasson, Veidekke’s director of communications and brand, the old logo required significant space for all its graphic elements to be visible. This created readability problems on small digital screens such as mobile devices, and at a distance on construction site signage, where the square was visible but the company name was not. [2]
The work on the new identity began in collaboration with the agency NoA and was completed over the final year with JCP Prad. [1] The new logo was launched on January 13, 2025. [3]
The rollout of the new logo was planned to be gradual and sustainable. Logos on machinery, work clothing, construction sites, offices, and other surfaces would only be replaced when those items were due for replacement anyway, and existing materials in stock would be used up before new materials with the new logo were produced. [4]
Meaning and Symbolism
Veidekke’s origins trace to 1936, when the company began with cobblestone paving in Norway. To honor this heritage, the new logo retains the square shape, now in a smaller version placed at the top of the letter V, as a symbol for the cobblestone. [1] The new identity also includes a standalone V-symbol intended for use on surfaces with limited space. [1]
Typography and Design
Veidekke publishes official brand guidelines on its website, covering the logo, colors, typography, icons, and visual pattern. [5] The red color was carried forward into the new identity, as confirmed by the company’s press materials. [1]
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