Daiwa House Industry Co., Ltd. is a Japanese construction and housing company headquartered in Osaka, founded in 1955. Its current corporate symbol, called the “Endless Heart,” was adopted on April 5, 2005, the company’s 50th anniversary, and now serves as the centerpiece for all of its communications. [1]
Design and History
Before March 2005, the Daiwa House Group companies each used their own separate branding logos, with no unified symbol across the group. [1] In 2005, to mark the 50th anniversary of its founding, the company introduced the Endless Heart symbol and began using it as the design base for symbol marks across all Daiwa House Group companies, fostering a sense of group unity. [2]
The Endless Heart symbol is described as a heart-shaped Möbius strip, indicating a never-ending process. [3] The symbol also conveys the close relationship among the companies in the Daiwa House Group and the determination of their managements to grow and prosper together. [3]
Meaning and Symbolism
According to the company, the Endless Heart symbol represents the bond with customers, the Daiwa House Group’s sense of unity, and the gentle heart that this bond embraces. [1] The shape, reminiscent of a Möbius strip, expresses the group’s unceasing efforts and endless growth and expansiveness. [1]
The true circle at the center of the heart represents the group’s starting point and expresses harmony. [1] The company further explains that the circular shape represents “Daiwa,” whose literal meaning is “Great Harmony,” which the group regards as its basic philosophic principle. [3]
The Daiwa House Group trademark registration claims red and black as features of the mark, describing it as a “Mobius toroid in red and dark red” with the literal element “DAIWA HOUSE GROUP” in black. [4]
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