CoinCorner is a Bitcoin exchange and wallet provider founded in June 2014 and based in the Isle of Man. The company’s visual identity was refreshed in early 2019 as part of a broader rebrand that included a new website and mobile app, with the company describing the update as “more modern branding.” [1]
Design and History
The current CoinCorner logo was introduced in 2019, designed by Louis Ashley Porter, the company’s in-house Graphic Designer. [2] The redesign was documented in a series of Dribbble posts explaining the creative process. The new mark was simplified to a flat icon intended to look “effortless across our website.” The final design kept the shape of the old logo but reduced the size of the lines for a “sleeker and cleaner aesthetic.” The designer noted that the previous version used different shades of blue within the single shape, which was abandoned in favor of a more uniform approach. [3]
As part of the rebrand, the black used for the word “Coin” was replaced with a soft grey, which the designer said “compliments the blue of ‘Corner’ much better, rather than detracting from it.” [4] The company framed the rebrand as a move away from its startup years, stating it was “leaving our startup years behind us as we look to mature the brand and support customers with many different needs across the UK and Europe.” [5]
Meaning and Symbolism
The designer described the new logo as reflecting CoinCorner’s Bitcoin services as “easy and simple.” [3] The primary blue color in the current logo is identified as Picton Blue with the hex code #2DC0E8. [6]
Typography and Design
The 2019 rebrand introduced Quicksand as the logo’s typeface. The designer described it as “known for its geometric feel” and noted it was chosen because “it makes online reading clear and uncomplicated.” [3] CoinCorner’s official press and media kit specifies Mulish Extra Bold for main headers and Poppins Regular for body text in brand communications. [7]
The press kit also provides usage guidelines for the logo: the full-colour version should be placed on white or very light backgrounds, “Coin” changes from grey to white on dark or black backgrounds, and an all-white version is used when the background colour clashes with the primary blue. The kit explicitly states that discontinued versions of the logo should not be used. [7]
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