CEX.IO is a cryptocurrency exchange and ecosystem founded in 2013 and based in London, United Kingdom. The company’s visual identity centers on a wordmark paired with a geometric symbol, with official usage guidelines published on its website.
Design and History
The current CEX.IO logo consists of the wording “CEX IO” written in stylized capital letters, separated by a dot, with a stylized design of two arcs and geometric shapes inside them located to the left of the wordmark. This description comes from the company’s trademark application filed with the United States Patent and Trademark Office on September 5, 2023, which lists CEX.IO LTD as the owner and notes first use of the mark as November 1, 2013.[1]
The company’s official logo guidelines specify how the identity should be applied. On dark backgrounds, the full-color logo with white text is used, while on darker colored backgrounds, a white logo version is preferred. The guidelines also prohibit altering the position of elements, outlining the logo, or applying gradients or fills of other colors. The standalone CEX.IO mark is reserved for use as a company icon or avatar, typically constrained to a perfect square or circle.[2]
In November 2023, CEX.IO celebrated its 10th anniversary with a redesigned homepage, described by the company as “a fresh, vibrant, and more user-friendly” update intended to “better reflect our evolution.” The announcement focuses on website and user experience changes rather than a logo redesign, and no visual change to the logo itself is documented in that release.[3]
Meaning and Symbolism
The trademark filing notes that the wording “CEX IO” has no meaning in a foreign language, but it does not document any intended symbolism for the two arcs or geometric shapes within the logo.[1]
Typography and Design
The CEX.IO wordmark uses stylized capital letters with a dot separating “CEX” and “IO,” as described in the trademark filing.[1] The company’s logo guidelines emphasize that the full-color logo should be used with white text on dark backgrounds, and that the mark should not be altered, outlined, or recolored with gradients.[2]
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