Unocoin is an Indian cryptocurrency exchange platform, often described as India’s first entrant into the crypto space. The company’s visual identity is built around a turquoise color palette, with the primary brand color documented as hex code #3DBFB8, a shade sometimes referred to as Puerto Rico. Brand asset databases also list a secondary lighter turquoise tone (#BEE9E6, named Jagged Ice) and a dark navy color (#12202D, named Big Stone) as part of the brand’s color system.[1][2]
Design and History
In May and June 2022, Unocoin announced a complete rebranding effort. The company introduced a new brand identity that included a refreshed website, a new iOS application, and what was described as “a more appealing brand logo.” The rebranding also introduced the new tagline “Unocoin: Crypto Ka Super App” (Hindi for “Crypto Super App”).[3][4]
The rebranding was part of a broader effort to expand the platform’s demographic reach. Unocoin’s CEO and Co-Founder, Sathvik Vishwanath, stated that the new identity was intended to support the company’s vision of becoming a “Made in India, Made for Indians and Made by Indians” crypto trading and exchange platform, with the app expanding to support multiple Indian regional languages.[5]
Meaning and Symbolism
The 2022 rebranding press materials describe the new logo as “more appealing” but do not provide specific details about the design’s symbolic meaning or the rationale behind the turquoise color choice.[3] [1]
Typography and Design
The current identity, introduced in 2022, is described in press materials as a refreshed brand logo, but the designer or agency responsible for the redesign has not been publicly identified in available sources.[3]
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