DigiFinex is a Singapore-based cryptocurrency exchange founded in December 2017 by teams with backgrounds at technology companies including Baidu, Tencent, and Xunlei.[1] The exchange operates its trading platform at digifinex.com.[2]
Design and History
DigiFinex launched a comprehensive brand refresh on June 29, 2020, releasing a new logo applied across all online platforms including its official website and mobile app.[3] The rebranding included a redesigned logo, an upgraded user interface for the website and app, and a renewed articulation of the company’s core values.[4]
The 2020 logo was created from a combination of the letters “D” and “F,” forming a monogram for the brand name.[4] The company stated that the redesign aimed to create a more recognizable logo and to communicate the brand’s spirit of innovation as a young company.[4]
Meaning and Symbolism
The 2020 DigiFinex logo uses a color combination of royal purple and mint green.[4] The company described the brand spirit behind the refresh as centered on “Integrity, Diversity, Dependable, Sustainability.”[4] The D-F monogram serves as the primary graphic identity for the exchange across its digital platforms.[4]
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