Electra (ECA) is a cryptocurrency project that launched its blockchain on January 1, 2021, under the name Electra Protocol, with XEP as its native coin ticker symbol. The project was created by a community of volunteers and did not conduct an initial coin offering or other public funding, a distinction its team emphasizes in its official materials. The Electra Foundation serves as the publisher and supporting organization behind the project. [1] [2]
Design and History
The Electra Protocol blockchain was officially released on January 1, 2021, and exactly one year later, on January 1, 2022, the project relaunched its official website at www.electraprotocol.com. The website redesign was described as a complete overhaul, expanding to more than 170 web pages and 220 graphics and videos, with the stated goal of better communicating the project’s goals and technical achievements to unfamiliar users. The relaunch also introduced a new official website for the Electra Foundation. [1]
Brand asset databases show that Electra Protocol’s visual identity includes a logo and icon, with the project’s branding assets cataloged alongside its 2021 launch. [3] The XEP token icon is also available in branded, mono, and background variants through web3 icon libraries. [4]
Meaning and Symbolism
The XEP currency symbol carries a documented meaning: X represents the ISO code for international, E stands for Electra, and P stands for Protocol. This explanation is provided in the project’s official FAQ. [5]
The project’s tagline, “We’re electrafying the world,” appears throughout its official communications and reflects the brand’s stated mission of enabling instant, low-cost global transactions. [5]
Typography and Design
No official documentation from Electra Protocol specifies the typography, exact color values, or design rationale behind its logo. The project’s official website does not publish design specifications for its visual identity. [5] While third-party logo databases display a circular emblem in pink and white, these sources do not provide verified design intent or official color specifications, and no primary source confirms these details.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
