eCash is a cryptocurrency that was created through the rebranding of Bitcoin Cash ABC (BCHA) in July 2021. The project’s visual identity was introduced as part of that rebrand, which also changed the ticker symbol to XEC and redenominated the currency so that 1 BCHA equaled 1,000,000 XEC. The rebrand was not a token swap and involved no changes to the underlying blockchain; it changed how the project presented itself to users in wallets and exchanges. [1]
Design and History
The eCash logo was introduced as part of the cryptocurrency rebranding completed in 2021, which the project described as modernizing its logo, ticker symbol, and exchange presence. [2] The rebrand launched on July 1, 2021, when Bitcoin Cash ABC (BCHA) became eCash (XEC). [1]
The official brand assets page lists several logo variations: primary horizontal and vertical, secondary horizontal and vertical, a square icon, an icon, and a round icon. Each variation is available in PNG and SVG formats. [3] The round icon variant was noted as the most common shape used by other cryptocurrency projects when it was adopted for third-party asset listings. [4]
Meaning and Symbolism
The official brand guide does not document specific symbolic meaning for the logo’s circular form or icon elements. The project describes itself as “electronic currency” designed to be used as electronic cash, allowing users to send and receive payments without a bank account. [5] The rebrand announcement framed eCash as “the natural continuation of the Bitcoin Cash project” and “the next era of sound money for the world.” [1]
Typography and Design
The eCash brand guide specifies two fonts. The primary font is Space Grotesk, available on Google Fonts. The secondary font is Fira Code, also available on Google Fonts. [3]
The brand guide also documents the official color palette. Primary colors include #01a0e0 (rgb 1, 160, 224), #0074c2 (rgb 0, 116, 194), #224da8 (rgb 34, 77, 168), and #090916 (rgb 9, 9, 22). Secondary colors include #FF21D0, #5E0EAE, #000000, and #FFFFFF. [3]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
