Edge is a self-custody cryptocurrency wallet for iOS and Android, developed by Edge, Inc. The company was founded in San Diego, California, and originally launched as Airbitz, a Bitcoin-focused mobile wallet, before rebranding to Edge in October 2017.[1]
Design and History
Edge’s visual identity is documented in an official brand guide published on GitHub, which serves as the primary source for the company’s logo assets and color specifications.[2] The brand guide outlines a primary logo system with color-on-light and color-on-dark variations, a secondary monochrome logo set, a standalone mark, and an app icon.[2]
The rebrand from Airbitz to Edge accompanied a major overhaul of the wallet, which expanded from Bitcoin-only support to a multi-cryptocurrency platform with integrated exchange functionality.[1] The company announced the rebranding in October 2017, with the new Edge wallet supporting Bitcoin, Bitcoin Cash, Litecoin, Ethereum, and other assets at launch.[1]
Meaning and Symbolism
Edge’s official brand guide identifies four primary palette colors: Edge Black (HEX: 1A1B1C), Edge Mint (HEX: 08F0A1), Edge Grey (HEX: 505050), and Edge White (HEX: FFFFFF).[2] The mint green accent is the signature color used across the primary logo variations and the standalone mark.[2]
The brand guide does not provide an official explanation of the mark’s symbolism or design intent. The logo’s visual form is documented only through the official asset files themselves, which show an abstract curved mark paired with the Edge wordmark.[2]
Typography and Design
Edge’s official brand assets include primary logo variations that combine the wordmark with the standalone mark, as well as monochrome secondary versions for use on clashing backgrounds.[2] The brand guide specifies that the primary logos should be used across product and marketing, while secondary logos are reserved for situations where background colors conflict.[2]
Edge’s official branding materials, including logos, color palettes, and usage guidelines, are publicly available for media, integrations, and promotional content.[3] The company maintains a consistent identity across its mobile apps, web presence, and marketing materials through these documented brand assets.[2]
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