GXChain is a public blockchain project focused on decentralized data exchange, launched with its mainnet going live in 2017. The project’s visual identity centers on a circular emblem that has been widely distributed through cryptocurrency logo repositories and official brand asset channels.
Design and History
The GXChain logo is distributed as an official brand asset through multiple cryptocurrency logo platforms, available in SVG and PNG formats for integration across digital applications. The mark is also hosted in the simplr-sh coin-logos repository, which provides the logo in multiple sizes for embedding purposes. [1] [2]
A significant identity event occurred in December 2021, when the GXChain Foundation initiated a proposal to rebrand GXChain 2.0 as REI Network. The rebrand was announced as part of a “Comprehensive Revolution” proposal covering the brand, economic model, token distribution, and ecosystem cooperation. The name REI was derived from the first three initials of the words Rapid, Economical, and Innovative, corresponding to the three key features of the new network. [3]
The proposal was approved at block height 46630793, officially renaming GXChain 2.0 to REI Network. The REI Network mainnet subsequently launched on December 30, 2021, with the project’s brand assets distributed under the name “REI Network｜From #GXChain!” on Brandfetch. [4] [5]
Meaning and Symbolism
The REI acronym carries documented meaning: R.E.I. stands for Rapid, Economical, and Innovative, which the GXChain Foundation stated correspond to the three key features of the REI Network. [3]
Typography and Design
No official documentation of the GXChain wordmark’s typeface or the logo’s construction methodology was located in the research. The brand assets are available through the project’s official channels and third-party repositories, but typographic specifications have not been publicly documented in accessible sources.
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