MANTRA DAO, now known simply as MANTRA, is a blockchain ecosystem that launched in 2020 with OM as its native token. The project underwent a significant rebranding in August 2022, when MANTRA DAO officially changed its name to MANTRA, with the announcement stating that the brand identity, from logos to the OM token, would be sporting new designs [1].
Design and History
The 2022 rebrand marked a pivotal moment for the visual identity. The shortened name was introduced to refer to the all-encompassing MANTRA ecosystem, otherwise known as the OMniverse, which encompasses the DAO and the wider range of products and services offered to retail and institutional investors [2]. The rebranding announcement confirmed that the visual change would affect all brand touchpoints, including the OM token itself [1].
Prior to the rebrand, the project operated under the MANTRA DAO name, with its identity centered on community-driven, decentralized governance. The 2022 change reflected a restructuring into a vertically integrated, regulatory-compliant blockchain ecosystem [2].
Meaning and Symbolism
The OM token’s visual identity draws directly from the sacred Om syllable, a dual entity encompassing both a visual symbol and a sacred sound. The Om syllable is constructed by the combination of three distinct sounds: “A”, “U”, and “M” [3]. The OM icon represents the MANTRA DAO token, used for decentralized governance and community engagement on the platform [4].
Typography and Design
Brand asset documentation for MANTRA lists a pink color palette, with the primary brand color identified as Carnation Pink (hex code #FF97D6) [5]. The current identity uses this pink tone as a defining visual element across the brand’s digital and print applications.
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