Vauld is a Singapore-based crypto lending and trading platform that enables customers to buy, lend, borrow, and trade crypto assets from one unified platform. The company was founded in 2019 and was previously known as Bank of Hodlers before adopting the Vauld name. [1]
Design and History
In 2022, a brand design project was undertaken to craft a memorable and trustworthy visual identity for Vauld. The project involved designing UI elements, marketing materials, and a brand guideline to present the corporate identity consistently across diverse channels. The work was led by a designer whose role included visual design and interaction design, with collaboration from product, marketing, and the director of product design. [2]
The primary goal of the project was to strengthen Vauld’s brand, establishing it as a trusted and recognizable presence across current and future channels. The resulting identity was described as a highly detailed brand design suite that blends sleek minimalism and modernity with an impeccably balanced composition. [2]
Vauld’s logo was also registered as a figurative trademark in the United Kingdom in 2022, filed under the name of DeFi Holding Pte Ltd, the Singapore-based entity behind the brand. [3]
Meaning and Symbolism
The 2022 brand design project emphasized logo application with diverse color combinations to adapt the logo across contexts. Alternate colorways were developed to enhance flexibility, visual appeal, and recognition, ensuring a dynamic and memorable brand presence. Logo uniformity was also stressed as crucial to avoid misrepresentation and uphold the brand identity’s integrity, professionalism, and recognition. [2]
A favicon was designed as part of the identity, inspired by the Vauld logo. Its simplicity, high visibility, and distinct character were cited as making it a perfect representative of the brand. [2]
Typography and Design
The 2022 brand design suite included a defined typography system as part of the overall visual identity, though specific typeface details were not publicly documented. The project also produced store app screen designs for the Play Store and App Store, as well as social media visuals and optimized profile cover designs aligned with the brand personality and values. [2]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
