XT.COM is a cryptocurrency exchange founded in 2018 that operates the trading platform at xt.com.[1] The exchange’s visual identity underwent a comprehensive brand overhaul in September 2025, introducing a new brand vision and refreshed visual system.
Design and History
In September 2025, XT.COM announced a complete brand upgrade centered on the new slogan “Xplore Crypto, Trade with Trust” (探索加密，信赖交易).[1] The company described the upgrade as introducing a more lively design style to refresh its visual identity, alongside a simpler and more unified interface.[1]
According to XT.COM’s 2025 annual review, the company released a new brand visual system during its seventh anniversary year, describing the refresh as a foundational upgrade aimed at making the platform simpler, more transparent, and easier to use globally.[2] The company stated that it rebuilt its complete design system as part of the overhaul, covering all core interfaces including app pages, navigation structure, listing pages, registration and verification flows, and security prompt screens.[2]
Prior to the 2025 refresh, XT.COM announced the upcoming brand upgrade in late September 2025, stating it would adopt a younger and more modern visual system with high brand recognition to align with its global expansion strategy.[3]
Meaning and Symbolism
The 2025 brand overhaul introduced the slogan “Xplore Crypto, Trade with Trust” as the core brand promise.[1] The company framed the upgrade as a response to global users’ pursuit of efficient, secure, and trustworthy crypto experiences, noting that the refresh was not merely a visual change but a broader commitment to professionalism, security, and reliability.[3]
Brand asset databases list XT Exchange’s brand colors as including a lime green tone (#ABE127) alongside neutral shades, though the company’s own announcements do not specify official color values.[4]
Typography and Design
XT.COM’s official communications do not disclose the specific typeface used in its wordmark or interface. The 2025 redesign was described as delivering a more unified visual design, smoother interaction experience, and more modern layout across the platform.[5] The company stated that the new brand identity achieved global consistency for the first time, providing a uniform product experience regardless of user location, language, or trading level.[2]
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