AVX Corporation was an American manufacturer of electronic components, primarily ceramic and tantalum capacitors, established in 1972 when Aerovox sold its name and non-ceramic business. The company was headquartered in Fountain Inn, South Carolina, and operated as a separate component manufacturer within the Kyocera Group after merging with Kyocera Corporation in 1990. In 2021, AVX Corporation changed its corporate name to KYOCERA AVX Components Corporation and adopted the new brand “KYOCERA AVX” on October 1, 2021. [1] [2] [3]
Design and History
The AVX wordmark was registered as a trademark with the United States Patent and Trademark Office on June 27, 1972, the same year the company was established. The registration, number 0936515, covers the word mark “AVX” for electrical capacitors. [4]
Following the 2021 merger of AVX Corporation and Kyocera’s corporate electronic components business, the company launched a new brand logo reading “KYOCERA AVX.” The new name and brand logo were introduced on October 1, 2021, as part of an effort to unify global sales operations and strengthen the Kyocera Group’s electronic components business worldwide. [1] [2]
Prior to the 2021 rebrand, the AVX logo consisted of a stylized version of the company name in a black and blue color combination, as documented in a technical university thesis examining the company’s visual identity. [5]
Meaning and Symbolism
No official documentation from AVX Corporation or KYOCERA AVX describing the symbolic meaning of the AVX logo has been located. The trademark registration for the AVX word mark describes it as a standard character mark without any design element or color claim. [4]
Typography and Design
The AVX wordmark is registered as a standard character mark, meaning the trademark protection covers the letters “AVX” without restricting the mark to a specific font, style, or color. [4] The pre-2021 logo was documented as a stylized company name in a black and blue combination. [5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
