Graphtec Corporation is a Japanese manufacturer of cutting plotters, scanners, and measuring instruments, headquartered in Yokohama. The company was established in 1949 as Watanabe Laboratories Corporation and adopted the Graphtec name in 1983. [1]
Design and History
Graphtec’s visual identity underwent a documented change in August 2003. According to the company’s corporate identity manual, the logos were changed with the aim of updating the company’s image and showing a new, revitalized Graphtec. The manual provides explanations of the new logotypes and standards for using the corporate brand mark, the corporate name, and the symbol mark. [2]
An earlier trademark registration for “GRAPHTEC and device” was filed in September 1983, the same year the company changed its name from Watanabe Measurement Equipment to Graphtec Corporation. The trademark was registered in October 1984 and was described as a monochrome (ink color) mark. [3] [1]
Meaning and Symbolism
The 2003 corporate identity manual defines Graphtec’s corporate colors, which include Graphtec Blue (specified as PANTONE 300C), Gray 60%, Black, and White. The manual also designates a sub-color for the brand system. [2]
Typography and Design
The 2003 corporate identity manual establishes usage standards for the corporate brand mark, the corporate name, and the symbol mark, indicating that the identity system comprises both a logotype and a separate symbol. The manual governs how these elements may be combined and applied across corporate materials. [2]
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