Exanet, Ltd. was an Israeli software company founded in 2000 by Giora Yaron and Yossi Ben-Shoshan, providing scalable network-attached storage (NAS) software solutions. The company was headquartered in Ra’anana, Israel, with offices in the USA, UK, Germany, France, Ukraine, and Japan. After entering temporary receivership in December 2009, Exanet’s intellectual property was acquired by Dell in February 2010 for $12 million.[1]
Design and History
The Exanet logo was a typographic wordmark featuring the company name in a sans-serif typeface. The mark was registered as a trademark with the United States Patent and Trademark Office under registration number 2835353.[2] The wordmark served as the primary visual identifier for the company across its corporate materials and product lines, including ExaStore, its clustered NAS software solution.[1]
Exanet’s product portfolio included ExaStore, ExaFS distributed file system, and ExaSync. The company also developed ExaSearch, an enterprise-class search engine that integrated with ExaStore software.[1] Following the Dell acquisition, the NAS technology was continued under the Dell Fluid File System (FluidFS) brand.[1]
Meaning and Symbolism
The Exanet wordmark placed the brand name at the center of the identity, using a typographic approach that let the lettering itself serve as the visual signature. The trademark registration confirms the mark was a standard character mark for the word “EXANET,” indicating the protection covered the word itself rather than a distinctive graphic symbol or emblem.[2]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
