Redline Communications is a Canadian wireless broadband equipment manufacturer founded in 1999 and headquartered in Markham, Ontario. The company designs and produces specialized outdoor wireless radio systems for mission-critical applications in sectors such as oil and gas, mining, transportation, and public safety.[1] In July 2022, Redline Communications was acquired by Aviat Networks and delisted from the Toronto Stock Exchange.[2]
Design and History
The Redline Communications logo is a typographic wordmark that pairs the company name with a red line motif. The mark was distributed through PR Newswire press materials during the company’s active years, with the logo file hosted at mma.prnewswire.com/media/1527899/Redline_Logo.jpg.[3] The same logo asset was used in press releases as early as July 2021, indicating it was the company’s standard mark in its final years as an independent entity.[4]
Redline Communications filed a Canadian trademark application for a logo mark on February 6, 2020, under application number 2010445. That application is now listed as dead, with the trademark owner recorded as Aviat U.S., Inc., reflecting the post-acquisition transfer of the company’s intellectual property.[5] An earlier logo trademark, application number 1141232, was filed on May 17, 2002, and remains live.[6]
Meaning and Symbolism
The company name “Redline” references the concept of a critical threshold or maximum performance limit, a metaphor suited to a brand focused on high-reliability wireless networks. The visual identity centers on a red line element that echoes this naming concept, though no official documentation of the logo’s intended symbolism has been published by the company.
Typography and Design
The Redline Communications wordmark uses a sans-serif typeface with the brand name set in a horizontal lockup. The logo file available from PR Newswire is a JPG image, and no official brand guidelines detailing the typeface, exact color specifications, or construction rules have been published publicly.[7]
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