Hetzner is a German IT company and internet service provider founded in 1997, headquartered in Gunzenhausen, Germany [1]. The company’s visual identity is built around a typographic wordmark that spells out the company name in a distinctive red.
Design and History
The Hetzner logo is a simple typographic wordmark. The company’s official press kit lists “Primary red” as its core brand color, specified as CMYK C5 M100 Y80 K5, RGB R213 G12 B45, and hex code #d50c2d [2]. The press kit also documents supporting colors: a background grey (#3c3c3b), a secondary background grey (#f5f5f5), and white [2].
Hetzner’s logo has undergone at least one documented change. In 2014, the company dropped the “online” suffix from its wordmark, transitioning from “Hetzner Online” to simply “Hetzner” [3]. The change aligned the logo with the company’s primary domain (hetzner.com) and its cloud product branding, hetzner.cloud [3]. The current logo file is hosted on Hetzner’s own site as hetzner-logo.svg [4].
Hetzner makes its logo and brand images available for download through its official pressroom, with the condition that they are used only in reference to Hetzner Online GmbH as the source and that editing requires written consent [5].
Meaning and Symbolism
Hetzner does not publish an official explanation of the symbolism behind its logo or the meaning of its red color. The documented brand color specification is limited to the technical values provided in the company’s press kit [2].
Typography and Design
The Hetzner wordmark uses a custom letterform treatment that is distributed as an SVG file [6]. The logo’s construction is defined by the official SVG asset distributed through Hetzner’s website [4].
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