GN Store Nord A/S, the Danish parent company of audio brands including Jabra and ReSound, operates under the corporate name GN Group while retaining GN Store Nord as its legal and stock-exchange name. The company traces its roots to the Great Northern Telegraph Company, founded in 1869, and adopted the GN Store Nord name in 1985, with GN standing for Great Nordic.[1]
Design and History
In 2016, GN Group introduced a new corporate identity as part of a broader rebranding effort. The company renamed its two main divisions, with GN Netcom A/S becoming GN Audio A/S and GN ReSound A/S becoming GN Hearing A/S, and unveiled new logos and a renewed corporate design intended to reflect the group’s combined strengths across its headset and hearing-aid businesses.[2] The new identity was presented to employees in Spain in June 2016, where management described the new graphics as modernizing GN’s appearance to better support the company’s mission and vision.[3]
The current GN logo consists of the orange initials “GN” displayed on a white background.[1] The company’s brand color is documented as the orange tone #E8711F.[4] The logo appears in the company’s official annual reports, including the 2017 report, which also carries the tagline “GN Making Life Sound Better.”[5] The tagline “GN Making Life Sound Better” is registered as a trademark by GN Store Nord A/S.[6]
Meaning and Symbolism
GN Group’s stated purpose is to bring people closer through intelligent hearing, audio, video, and gaming solutions.[7] The 2016 rebrand was framed by company leadership as the culmination of a process of integrating all brands around a common mission, vision, and value proposition, with the new graphics intended to modernize the company’s appearance in support of those goals.[3]
Typography and Design
The GN logo uses the initials “GN” in a distinctive lettering style, rendered in orange on a white field.[1] Beyond the documented orange brand color of #E8711F,[4] no official typography specifications or construction details for the current logo have been published in the available sources.
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