Zagg is a Midvale, Utah-based consumer electronics company known for its InvisibleShield screen protectors and a portfolio of mobile accessories sold under brands including mophie, iFrogz, Gear4, and others. The company was founded in 2005 and has grown from a backyard workshop into a publicly traded mobile accessories company. Its corporate logo is a wordmark that has been registered with the U.S. Patent and Trademark Office.
Design and History
The current Zagg logo is a wordmark consisting of the letters “ZAGG,” in which the “A” is rendered as a triangle with rounded corners. This design is documented in the company’s trademark registration with the USPTO, filed in November 2013 and registered on November 4, 2014 under registration number 4634052. The trademark is owned by Zagg Intellectual Property Holding Co., Inc. and covers consumer electronics and accessories including earphones, earbuds, and charging devices. [1]
An earlier Zagg wordmark trademark, registration number 4137585, was registered for the InvisibleShield line of fitted plastic films used to protect electronic devices. That registration, filed in August 2010, covers the word “ZAGG” as a standard character mark. [2]
Zagg was founded in 2005 by Robert Pedersen II and Phillip Chipping, and is headquartered in Midvale, Utah. [3] The company went public in 2007 through a reverse merger, listing on the OTC Bulletin Board before moving to the NASDAQ Global Market in 2009. [4]
Meaning and Symbolism
The triangular “A” in the Zagg wordmark is the only documented symbolic element of the logo. The USPTO registration describes the mark as “the word ‘ZAGG’, wherein the ‘A’ in the word comprises an image of a triangle with rounded corners.” [1] No official explanation of the triangle’s meaning has been published by the company.
Zagg’s brand identity has been described by the Dublin-based agency Principle, which worked with the company on its On Demand sub-brand. Principle notes that Zagg’s “signature burgundy colour” is a core element of the parent identity, and that their work involved enhancing this color with a modern, abstract gradient and accents of pink, purple, and orange. [5]
Typography and Design
The Zagg wordmark uses uppercase letterforms with a distinctive triangular “A” featuring rounded corners, as documented in the trademark registration. [1] The specific typeface used in the logo has not been publicly disclosed by the company or its agencies.
In 2018, Principle worked with Zagg to develop branding for the company’s On Demand screen protection service, which evolved screen protection from a boxed retail product into a retailer-provided service. The agency later refined this sub-brand identity, building on the equity of the Zagg parent identity while updating the palette for digital contexts. [5]
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