iBall is an Indian consumer electronics and IT peripherals brand founded in 2001 and headquartered in Mumbai. The company began with computer peripherals such as keyboards and mice before expanding across multiple product categories, and it is known for making technology accessible and affordable for Indian consumers [1].
Design and History
The iBall logo is a square-format mark featuring the brand name in lowercase white text set against a red background [2]. The mark is available as a vector-based design, indicating it was created using vector graphics software [3].
In January 2026, Zebronics India announced the acquisition of iBall, marking a new chapter for the brand. Yash Doshi, Director at Zebronics, stated that he was closely involved in shaping iBall’s next phase and had the opportunity to “refine the brand’s visual identity, thoughtfully to reflect a contemporary outlook while preserving its original essence” [4]. The brand is being relaunched with a renewed product roadmap and a phased expansion strategy [5].
iBall’s brand tagline is “Loved by India” [6]. The company’s stated philosophy has been “Your eyeball view. Our Technology new,” reflecting the brand’s focus on delivering products tailored to Indian consumers [7].
Meaning and Symbolism
The iBall logo uses a palette of red tones and dark gray. Documented colors associated with the mark include dark rose (#821F21), medium ruby (#AF262B), lust red (#EC1C24), glossy coral (#F48366), fresh coral (#FABDA7), and an attractive black (#231F20) [8]. The red square format with white lowercase text creates a simple icon-text design suited for electronics branding [2].
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