Infineon Technologies AG, a German semiconductor manufacturer headquartered in Neubiberg near Munich, was spun off from Siemens AG in April 1999 as an independent company. Its visual identity has remained remarkably consistent since that founding, centered on a cobalt blue wordmark with a distinctive red arc element.
Design and History
The current Infineon logo was developed after the company became independent in 1999. The mark consists of the word “INFINEON” with the “I” intersecting a half oval that surrounds the wordmark, as documented in the company’s U.S. trademark registration. The wordmark begins with a capital letter whose dot is disproportionately enlarged, and through that dot passes an arcuate line in deep red that encircles almost the entire wordmark. The arc resembles an incomplete ellipse, widest to the left of the wordmark and fading toward its ends. [1]
The original logo from 1999 featured a very vivid shade of blue, which was later softened with a muted shade of red. The current iteration uses a bright cobalt blue for the brand name. [2]
In July 2008, the Munich-based design agency Zellner und Pirker was reported to have revised Infineon’s corporate design. The agency had already relaunched the company’s logo two years earlier, in 2006, and the new corporate design built upon that logo relaunch. [3]
Meaning and Symbolism
The name “Infineon” combines the English word “infinity” with “eon,” the ancient Greek word for eternity, in an attempt to call to mind positive associations with the idea of infinity. [4]
The central visual metaphor of the logo appears to be the combination of the dot and the swoosh, which resembles a planet with another planet orbiting around it, likely standing for the brand’s global ambitions. [2]
Typography and Design
The letters of the Infineon wordmark are written in a font most closely resembling the commercial typeface FF Meta Std Condensed Bold, although its graphics have undergone modifications: the letters are more elongated in height and their outlines are not connected to each other. [2]
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