IBIDEN Co., Ltd. is a Japanese manufacturer of electronic components and ceramics headquartered in Ogaki, Gifu Prefecture. The company began in 1912 as a hydroelectric power company and has since evolved into a global supplier of printed circuit boards and ceramic products. Its current brand logo mark was introduced in November 2012 to mark the company’s 100th anniversary, replacing a mark that had been in use for 30 years. The renewal was part of a broader effort to create a unifying symbol for the IBIDEN Group as it strengthened its global operations in electronics and ceramics. The new mark was designed to be simple and easily readable by people around the world, reinforcing the IBIDEN name as a global company. [1]
Design and History
The current logo consists of the word “IBIDEN” accompanied by a circular symbol called the IBIDEN Cycle. The mark was renewed in November 2012, timed to the company’s 100th anniversary, and was the first logo change in three decades. The company also renewed its corporate philosophy, the IBIDEN WAY, at the same time. [2] The official press release announcing the renewal was issued on November 23, 2012. [3]
The logo mark reflects an attitude of continuously rising to meet challenges, with importance placed on the synergy of people brought together around the world. [1] The design was registered as a trademark in multiple jurisdictions, with applications filed in March 2013. The U.S. trademark registration describes the mark as “an oval circle through the word ‘IBIDEN’.” [4] A Canadian trademark registration for the design lists the figurative elements as one arrow, arrows forming a circle or ring, and one circle or ellipse. [5]
Meaning and Symbolism
IBIDEN’s official brand page documents the meaning of the logo’s two main components. The IBIDEN Cycle is described as a wheel that denotes the combined synergy among people and in a network that extends around the world. The arrow within the cycle is said to conjure a sense of dynamism that increases in a spiral to ever higher levels. [1]
The company also documents the color symbolism of the mark. The dark blue of the word “IBIDEN” represents a spirit of innovation and a sense of trust, while the light blue of the cycle represents the company’s origins in hydroelectric power generation and water. The combination of similar colors is intended to denote diversity with a sense of unity. [1]
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