Capstone Energy+, Inc. is a California-based manufacturer of low-emission microturbine energy systems. The company has undergone two significant name and identity changes in recent years, first from Capstone Turbine Corporation to Capstone Green Energy Corporation in April 2021, and then to Capstone Energy+, Inc. in May 2026. Each rebrand accompanied a new visual identity reflecting the company’s evolving business strategy.
Design and History
Capstone Turbine Corporation announced its transformation into Capstone Green Energy Corporation on Earth Day, April 22, 2021. The name change reflected the company’s evolution from a product-centric microturbine manufacturer into a broader green energy company with four business lines: Energy as a Service, Energy Conversion Products, Energy Storage Products, and Hydrogen Solutions. The company also changed its Nasdaq ticker symbol from CPST to CGRN and adopted the tagline “Smarter Energy for a Cleaner Future.” [1]
In May 2026, the company announced another corporate name change, this time to Capstone Energy+, Inc. The rebrand reflected the company’s evolution from a microturbine manufacturer into a broader distributed energy platform delivering on-site energy solutions. [2] According to CEO Vince Canino, the “Energy+” name was chosen because the company’s work extends beyond power generation to encompass energy as a whole, including waste heat recovery and energy-as-a-service offerings. [3]
Meaning and Symbolism
The 2021 Capstone Green Energy logo was described by then-CEO Darren Jamison as “essentially a leaf containing four dots.” Each dot represented one of the company’s four new business lines: products and services, Energy as a Service, battery and thermal storage solutions, and hydrogen products. The original Capstone logo was retained as an icon representing the energy conversion products division. Jamison stated the goal was to create something “clean, fresh, and more reflective of what the company has evolved into,” moving away from the company’s previous perception as a “stodgy, old-school tech” brand. [4]
The 2026 Capstone Energy+ identity was described as building on the company’s established microturbine technology while reflecting its expanding role in helping customers address resiliency, affordability, and sustainability. [2] The rebranding was described by Canino as more than an aesthetic choice, allowing the company to more clearly align with its goals in the circular economy and distributed energy markets. [3]
Typography and Design
The Capstone Green Energy brand color palette included the green hex code #297921, as documented in brand asset records. [5] The 2021 rebrand was executed quickly, with the decision made in January 2021 and the public launch on April 22, 2021. The company worked with outside consultant CoForce on corporate videos and rollout strategies, while an internal committee of employees from each functional area handled the rebranding process and name change execution. [4]
The company’s history includes earlier naming changes as well. It began in 1988 as NoMac Energy Systems and was renamed Capstone Turbine Corporation in 1993. [6]
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