CG Power and Industrial Solutions Limited, an Indian multinational engineering company headquartered in Mumbai, markets its power and industrial equipment under the registered CG logo. The company was formerly known as Crompton Greaves Limited until its name change in February 2017, when it adopted the CG Power and Industrial Solutions name to reflect its B2B focus after the demerger of its consumer business. [1]
Design and History
The current CG logo was introduced on 15 October 2009, when Crompton Greaves launched a new global corporate brand identity across all its companies worldwide on a single day. [2] The rebranding was part of an effort to reposition the company as a stronger global player and to integrate its various international business units under one identity. [3]
The logo was designed by brand consultants Chlorophyll. [4] The mark depicts two equal forces, “C” and “G”, which unite to create a harmonious “CG”, illustrating a stronger form and projecting the company as a global player. [5] The launch also introduced the brand line “Smart solutions. Strong relationships.” [6]
When the company changed its registered name from Crompton Greaves Limited to CG Power and Industrial Solutions Limited effective 27 February 2017, it continued to use the existing registered CG logo for its B2B products. [7] The name change followed the demerger of the consumer business into a separate entity, Crompton Greaves Consumer Electricals Ltd, which took the “Crompton” and “Crompton Greaves” trademarks with it. [8]
Meaning and Symbolism
According to the design brief from Chlorophyll, the colours and fonts of the new logo were intended to signify the company’s traits: passionate, responsive, down-to-earth and trustworthy. [4] The logo’s construction, with the “C” and “G” as two equal forces uniting into a single form, was designed to illustrate a stronger combined entity. [5]
Typography and Design
The CG logo uses a blue and green colour palette, with the brand colours documented as #0059A9 (blue) and #81C240 (green). [9] The full corporate name appears alongside the CG monogram in the company’s official communications. [10]
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