Encavis AG is a Hamburg-based independent power producer that acquires and operates solar parks and onshore wind farms across Europe. The company’s current visual identity was created in 2018, when the firm changed its name from Capital Stage AG following its merger with CHORUS Clean Energy AG. The Hamburg communications agency FORMAT developed the new name, corporate design, corporate identity, corporate values and corporate publishing for the rebranded company. [1]
Design and History
The Encavis identity dates to 27 February 2018, when Capital Stage AG announced it had changed its name to Encavis AG. The name change followed the 2017 takeover of CHORUS Clean Energy AG, with both companies combining under the new name. [2] The new name was designed to stand for “energy,” “capital” and “vision,” according to the company’s announcement. [3]
FORMAT, the agency behind the rebrand, accompanied the merger process of Capital Stage AG and CHORUS Clean Energy AG, helping the new company find its name and developing the full corporate design and identity system. [1] Dr. Christoph Husmann, CFO and CEO of Encavis AG, described the result as “a really successful new brand appearance with a catchy name and a modern design” that met with high approval from employees and customers. [1]
The rebrand also affected subsidiary companies: Encavis Asset Management AG (formerly CHORUS Clean Energy AG) and Encavis Technical Services GmbH (formerly Capital Stage Solar Service GmbH) adopted the new name as part of the corporate restructuring. [4]
Meaning and Symbolism
The name “Encavis” was constructed to symbolize the three pillars of the company’s business. According to Dr. Dierk Paskert, CEO of Encavis AG at the time of the rebrand, the name represents “Energy,” which forms the basis of all company activities; “Capital,” the means used to acquire solar and wind parks; and “Vision,” reflecting the company’s commitment to the energy system of the future. [5]
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