Irving Oil is a family-owned, privately held international energy company founded in 1924 by K.C. Irving in Bouctouche, New Brunswick. The company operates Canada’s largest refinery in Saint John, New Brunswick, along with more than 1,000 fuelling locations and a network of distribution terminals spanning Eastern Canada and New England. [1]
Design and History
The current Irving Oil logo is a wordmark-based design featuring the word “IRVING” in blue lettering on a white background outlined in blue, accompanied by two red triangles. This description comes from the official trademark record filed with the Canadian Intellectual Property Office (CIPO) by Irving Oil Limited on May 4, 2018, which was registered on June 25, 2019. [2]
The 2018 trademark filing represents a distinct visual identity for the company. The design is described in the trademark record as having “a white background outlined in blue” with the word “IRVING” in blue and “2 red triangles.” [2]
Irving Oil has filed additional logo trademarks over the years, including a 2023 filing (application number 2242356) registered in August 2025, indicating ongoing evolution of the brand’s visual assets. [3]
Meaning and Symbolism
The trademark record describes the logo’s design elements but does not assign specific symbolic meaning to the blue and red colors or the triangular shapes. The two red triangles are classified under the design code “Triangles with dark surfaces or parts of surfaces” in the CIPO trademark database. [2]
Irving Oil’s official company materials describe the organization as being “founded in 1924 on the belief that people matter.” [4]
Typography and Design
The trademark record confirms the word “IRVING” appears in blue lettering as the central element of the logo. The design also incorporates two red triangles as graphic accents. [2]
The trademark record provides the design description but does not specify typography details or color codes.
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