ENGIE is the global energy company formed in 2008 through the merger of Gaz de France and Suez, which rebranded from GDF SUEZ to ENGIE in April 2015. The current identity was created as part of that corporate renaming, with the logo designed by the Paris-based brand agency Carré Noir and the overall strategic rollout handled by Publicis Conseil. [1]
Design and History
The ENGIE logo was introduced on 24 April 2015, when GDF SUEZ announced it would change its name and brand to ENGIE. The new mark was designed by Carré Noir, a brand design agency founded in Paris in 1973 and part of the Publicis group. Publicis Conseil accompanied the company through the full strategic process, from the creation of the name and logo to the launch communications. [1]
The name ENGIE was chosen for its sonority, as a contraction of the word “energy.” The company stated that the new brand transmits a human and positive vision of energy, both through the graphic representation of the logo and through the color used, which suggests both natural gas and electricity. [2]
In 2020, ENGIE Romania announced a small refresh of the visual identity, stating that it refined the font and colors of the logo to better reflect the company’s evolution and long-term direction. [3]
Meaning and Symbolism
The ENGIE logo depicts a rising sun, which the company says symbolizes “a new day in the world of energy.” [4] The gradient crescent shape behind the wordmark represents the sun rising over the planet, a symbol of a fresh start in the energy world. [2]
The color used in the logo was described by the company as suggesting both natural gas and electricity. [2] The new identity retained the brand signature “By People for People” to establish its international dimension. [4]
Typography and Design
ENGIE’s official design system specifies that the logo wordmark uses the FF Clan font in Bold. [5] The brand’s official color palette includes a brand blue (#00AAFF), white, and a dark ultramarine (#17255F). [5]
The ENGIE gradient, running from #00AAFF to #23D2B5, is described in the official design system as a preponderant element of the brand. It is mainly used on the gradient ray, the sun-like arc in the logo, or as a decorative element. [6] The design system notes that ENGIE’s historic blue is mainly used in the gradient and on the main logo, and that this “Blue Logo” color must only be used on the logotype. [6]
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