Drecom Co., Ltd. is a Japanese entertainment company headquartered in Tokyo, founded in November 2001. The company develops and operates smartphone games, publishes light novels and comics, and produces anime and merchandise under its Drecom Media brand.[1][2]
Design and History
The Drecom logo is a square-format mark that incorporates the company name alongside the phrase “with entertainment.” The company has used “with entertainment” as its mission statement since its founding, describing it as the pursuit of exceeding people’s expectations and creating joy and excitement.[3]
The phrase “with entertainment” is embedded within the logo itself, a detail the company has highlighted as a long-held value. Drecom explains that it does not interpret entertainment merely as amusement, but rather as any act that exceeds expectations and generates enjoyment and delight.[4]
The company’s official website prominently displays the wordmark “WITH ENTERTAINMENT” alongside the Drecom name, reinforcing the phrase as a central element of the corporate identity.[5]
Meaning and Symbolism
The “with entertainment” phrase in the logo reflects Drecom’s stated corporate purpose. The company describes itself as an organization that continues to invent and provide services that exceed people’s expectations, with entertainment defined as the joy that arises in the moment expectations are surpassed.[4][3]
Drecom’s president, Yuki Naito, has stated that the company has upheld “with entertainment ~exceeding people’s expectations~” as its mission since its founding, aiming to create new things that surprise and excite people.[3]
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