Focus Home Interactive, the French video game publisher founded in 1996, underwent a complete rebranding in September 2021, changing its name to Focus Entertainment and unveiling a new logo alongside a new slogan, “Our Passion, Your Stories.” [1] [2]
Design and History
For 25 years, the company operated under the Focus Home Interactive name. The rebrand was announced on September 6, 2021, with the company stating that the Focus Entertainment brand would now cover all of Focus’s activities. The term “Entertainment” was chosen to represent the company’s desire to diversify its games, products, services and revenue streams, while also emphasizing its ambition to deliver unique experiences to players worldwide. [3] [4]
The rebranding followed a series of studio acquisitions, including Deck13 Interactive, StreumOn Studio and Dotemu, which helped reshape the publisher’s identity and ambitions. [1] The new identity was described as a complete visual overhaul, with the company adopting a new name, logo and slogan simultaneously. [2] The German trade press noted that the publisher gave its “aged logo” a fresh look as part of the rebranding. [5]
Prior to the rebrand, the company’s logo featured a stylized “F” created through a special visual arrangement. [6] The 2021 redesign replaced this mark entirely, with reports noting that “nothing remains of the previous design.” [7]
Meaning and Symbolism
The company’s official statement explained the reasoning behind the name change: “The Focus Entertainment brand now covers all of Focus’s activities, while the term Entertainment is more representative of this desire to diversify the offers, services and revenue streams. Entertainment also underlines the ambition to offer players around the world unique experiences with an editorial line that stands out thanks to innovative concepts, alternative gameplays and original universes that transcend the borders of video games.” [4] [8]
The company also introduced the slogan “Our Passion, Your Stories” (in French, “Notre passion, vos histoires”) alongside the new visual identity. [2] [1]
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