Veoh was an American video-sharing and internet television platform founded by Dmitry Shapiro. The company launched an early version of its distribution technology in September 2005 and debuted its full beta service in March 2006, with an official launch out of beta in February 2007.[1]
Design and History
Veoh’s visual identity went through at least one documented change during its active years. In February 2007, as part of a broader relaunch that introduced new features and a more polished look, founder Dmitry Shapiro confirmed the company had changed its logo. Speaking to SHOOTonline about the relaunch, Shapiro said, “We changed the logo, updated the products and released a new version of the software.”[2] TechCrunch also reported on the February 2007 relaunch, describing it as arriving with “a new look” alongside significant new features.[3]
The wordmark “VEOH” was registered as a trademark with the U.S. Patent and Trademark Office. The application was filed on October 30, 2006, and the mark was registered on July 22, 2008, under registration number 3470178. The trademark is currently owned by FC2, Inc., a Japanese web hosting company that acquired Veoh’s assets after the platform’s 2010 bankruptcy.[4]
Following its Chapter 7 bankruptcy in 2010, Veoh was acquired by Qlipso and later ended up in the hands of FC2. The site operated under FC2 ownership until November 11, 2024, when it shut down and redirected users to FC2 Video.[5]
Meaning and Symbolism
Documented symbolism for the Veoh logo is limited. The platform positioned itself as an internet television network, with its early website describing the service as “Internet Television Peercasting Network” that allowed users to watch “Full-Screen Internet Television, with access to shows that you could never find on traditional television networks.”[6] This positioning as an internet-based television alternative informed the brand’s identity, though specific design intent behind the logo itself has not been publicly documented.
Typography and Design
Brand asset data for Veoh lists two colors associated with the identity: a teal shade identified as “Mosque” (#026b70) and a light blue identified as “Cornflower Blue” (#62a8ea). The same data lists Helvetica Neue and Lucida Grande as fonts associated with the brand’s web presence.[7] No designer or agency credit for the logo has been publicly documented.
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