Devro is a global supplier of collagen casings for food, used by customers in the production of meat products, particularly sausages. The company operates manufacturing sites in Australia, China, the Czech Republic, the Netherlands, the US and the UK. [1]
Design and History
In March 2012, Devro brought its six global operations under one umbrella brand, with all operations adopting the Devro name and a new corporate logo. The rebrand included changes to company work wear, stationery, website design and signage at its global plants and offices. [2]
The brand consultancy Good Brand Consultants documented its work on the Devro identity, noting that it streamlined the brand structure by consolidating multiple sub-brands into one unified entity. The consultancy introduced a new marque and a disciplined color palette, allowing Devro’s signature red to lead a simple and sharp executional style. [3]
A US trademark application for the DEVRO mark, filed in February 2012 by Devro plc, was registered in 2013. The trademark record describes the mark’s design as including “circles with bars, bands and lines.” [4]
Meaning and Symbolism
Good Brand Consultants described the goal of the identity work as unifying Devro’s global presence and clearly communicating its expertise and professionalism. The new photography highlighted end-use products with an “exhibit-like” quality, elevating the brand to reflect its professional and scientific credentials. [3]
Typography and Design
Brand asset databases list the Devro brand colors as including red (hex #FF0000) and a dark red tone (hex #8B0A07). [5] No specific typeface used in the Devro wordmark has been documented in the available sources.
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