Care.com, the online marketplace for finding family care and care jobs, introduced a comprehensive rebrand in June 2025, described by the company as the most significant brand evolution in its 18-year history. The new visual identity was directed by the design studio Manual, and the company described the new logo as symbolizing care and support.[1][2]
Design and History
The 2025 rebrand marked a shift away from the platform’s previous coral-toned identity toward a refreshed color palette described by the company as evoking calm and growth.[1][3] The new palette is built around natural shades of green, with accent colors intended to capture various life stages and emotional states, from childhood through maturity.[4]
The logo symbol consists of a stylized lowercase “c” enclosed by a larger stylized capital “C,” a construction that invokes notions of protection and care.[2][5] The company later described the identity as symbolizing what it means to surround someone with care.[6]
Meaning and Symbolism
The larger “C” gently surrounding the smaller one is meant to convey protection and support, reflecting the platform’s role in helping families find care.[4] The rebrand accompanied an expansion of the company’s services beyond child care into adult care, senior living communities, daycares, and other categories, positioning the platform as a more holistic resource for families.[1]
Typography and Design
Manual built the identity around three type families: the serif and sans-serif duo Oceanic Text and Oceanic Grotesk, along with NaN Druid Sans. The wordmark is set in a customized version of Oceanic Text, with the most notable change being an asymmetrical construction for the capital “C” that features only one serif on top, whereas the original typeface also had a serif on the bottom.[2] In the broader type hierarchy, NaN Druid Sans is used primarily for main headings, Oceanic Text for sub-headings, and Oceanic Grotesk for body text.[2]
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