Omada Health is a San Francisco-based virtual care company founded in 2011 that develops digital programs for chronic condition prevention and management, including diabetes, hypertension and musculoskeletal care [1]. The company’s visual identity has evolved through two documented design phases, each tied to a distinct stage of organizational growth.
Design and History
Omada Health’s original identity featured an orange square with a confined “O” mark [2]. That logo was designed by Kerem Suer, who worked with Omada Health for six months leading up to the launch of the company’s website and new identity [3]. Suer later performed a minor refresh of the logo before the company moved to a new office, collaborating with designers Yassine Bentaieb and Daniel Waldron [4].
As Omada Health scaled its offerings and prepared for new growth, the company undertook a full rebrand. The original orange square identity was described internally as feeling “dated and limiting,” and the brand needed a system that could support acquisitions and new program verticals [2]. The rebrand was co-led by Rishad, a Senior Brand Designer on Omada’s creative team, who worked with product and brand leadership to design and implement the new system [2]. The team sketched more than 400 logo explorations before settling on a refreshed logomark and wordmark [2]. A separate Dribbble post by a designer on the rebrand team confirms that over 400 logomarks were explored, with colleague Eli Myers contributing to the effort [5].
The rebrand also integrated the identity of Physera, a musculoskeletal care company Omada acquired, and supported the launch of Omada Mind, the company’s mental health offering [2]. When Omada went public in 2024, the rebranded identity was featured prominently across the New York Stock Exchange [2].
Meaning and Symbolism
The rebrand introduced the Omada “wave,” a supergraphic element described by the design team as symbolizing growth and progress [2]. The wave graphic was used across the brand system, including marketing materials and product packaging [2].
Typography and Design
As part of the rebrand, the design team developed a new color palette and refined the typography used across the identity [2]. The refreshed system was designed to work seamlessly across product interfaces, marketing channels and employer sales materials [2]. The new identity also included a redesigned website and product packaging to ensure visual consistency across all touchpoints [2].
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