Novonesis is a Danish biosolutions company formed in 2024 through the combination of Novozymes and Chr. Hansen, a merger described as the largest in Danish history [1]. The company’s visual identity was created by Anomaly Berlin, which developed the full branding including logo, monogram, colour, typography, and brand elements [1].
Design and History
The Novonesis identity was launched alongside the company’s formation in early 2024, following regulatory approval of the merger on January 29, 2024 [2]. The name “Novonesis” combines “novo” from Latin for “new” with “genesis” from Greek for “beginning, origin, or source,” meaning “a new beginning” [3]. The naming was developed by the agency Letterhead [3].
Anomaly Berlin was tasked with creating a brand that could work as one master brand across all of Novonesis’s business units [1]. The design scope included design strategy, a full identity toolkit, environmental branding, employee merchandise, spatial branding, and launch materials [1]. Creative direction was led by Camille Yin, with designers Kevin Hipke and Matheus Trevisan [4].
Meaning and Symbolism
The visual identity draws directly from microbiology, with organic forms inspired by cellular clusters in petri dishes [4]. Anomaly described the design idea as diving “into the petri dish” to explore organic shapes and behaviors at a microscopic level, serving as a metaphor for Novonesis’s collaborative approach to business [1]. The identity celebrates cellular networks as both scientific systems and metaphors for social change, showing how tiny agents, when united, can shift entire industries [4].
The brand uses a Nordic-inspired, earthy colour palette that grounds the identity in nature, while hand-drawn gradients convey constant change and evolution [4]. Brand asset data lists a deep green tone identified as Gable Green with the hex code #173630 among the brand’s colors [5].
Typography and Design
Anomaly’s Clara Mulligan described the typography as featuring “swerves and kinks,” part of a visual system inspired by microbiology and “a world filled with diversity, and multitudes, all working together and transforming” [1]. Clean, precise typography contrasts with the organic forms, reflecting the balance between scientific rigour and natural beauty [4]. The identity toolkit also includes a monogram alongside the primary logo [1].
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