Chicago IVF is a fertility treatment practice serving patients throughout the Chicago suburbs of Illinois and into Indiana, with clinics in Orland Park, St. Charles, Valparaiso and Munster.[1] The practice is led by Medical Director Dr. Joel Brasch, who is also the registered owner of the Chicago IVF trademark.[2]
Design and History
The Chicago IVF wordmark has been in use since at least February 22, 2001, the date of first use recorded in the trademark registration filed by Brasch.[2] An initial trademark registration was granted in 2005, and a subsequent registration was filed in January 2016 and granted on September 6, 2016.[2][3]
In 2018, the digital marketing agency IV Interactive redesigned the Chicago IVF website, which won a Gold Horizon Interactive Award in the Health and Human Services category. The agency described adding motion through cinemagraph and animation, using intimate parent and child imagery, and curating a color palette intended to accentuate words and icons guiding the user experience.[4]
Meaning and Symbolism
The practice’s own materials emphasize a welcoming, compassionate environment and describe its mission as helping couples and individuals grow their families through a combination of expertise and attentive care.[5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
