Escrow.com is an online escrow service that acts as a trusted third party to collect, hold and disburse funds according to buyer and seller instructions, reducing the risk of fraud in online transactions. The company was founded in 1999 by Fidelity National Financial and was acquired by Freelancer.com in 2015. The Escrow.com name and logo are registered trademarks of Escrow.com or its subsidiaries. [1] [2] [3]
Design and History
The current Escrow.com wordmark appears in navy blue with a bright green abstract checkmark symbol, a visual combination that has been in place since at least the mid-2010s. A Freelancer.com contest brief for an Escrow.com infographic explicitly lists the brand colors as white, gray, black, navy and green, confirming the navy and green palette as the official brand colors. [4]
Escrow.com launched a fully redesigned website in early 2016, following a beta testing period. The redesign was announced on the site itself with a panel inviting visitors to rate the new look. The front-end design was updated while the account control panel remained on the older version at launch. [5]
In August 2020, Escrow.com applied for a new trademark registration for its domain name as a standard character mark. A stylized version of the Escrow.com mark containing a logo had been registered with the USPTO in 2013, but that registration lapsed in July 2020 due to a failure to file an acceptable declaration under Section 8. [6]
Meaning and Symbolism
The green checkmark element in the Escrow.com logo functions as a visual signal of approval and successful completion, appropriate for a service that releases funds only after a buyer approves the delivered goods or services. The navy blue wordmark provides a contrasting, subdued base for the brighter green accent. No official documentation from Escrow.com publicly describes the intended symbolism of the logo elements, and no designer or agency credit for the mark has been publicly documented.
Typography and Design
The Escrow.com wordmark uses a clean sans-serif typeface, consistent with the straightforward, functional presentation of the company’s website. The logo appears on the company’s homepage alongside trust indicators such as BBB accreditation and licensing credentials. [7] The specific typeface used in the wordmark has not been publicly identified by Escrow.com.
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