Retina Consultants of America (RCA) is a physician management services organization that supports a national network of independent retina specialists. The company launched in March 2020 with four founding partner practices and is headquartered in Southlake, Texas.[1] In November 2024, Cencora announced a definitive agreement to acquire RCA for approximately $4.6 billion in cash, with RCA’s affiliated practices, physicians and management retaining a minority interest.[2]
Design and History
RCA’s official brand guidelines describe the logo as being made up of three elements: the logo marque, the word marque, and the full company name. These elements are unique to RCA and have a fixed shape, colors, and visual relationship that cannot be changed.[3] The guidelines specify that a full-color version of the logo should be used wherever possible.[3]
The brand guidelines identify RCA Dark Blue, RCA Magenta, and RCA Blue as the primary colors of the brand, and state that brand colors should be used consistently, without variation, in all communications.[3] The guidelines also reference a Pink C color in connection with the brand palette.[3]
RCA’s official website was relaunched in August 2023, described by the organization as ushering in a new digital era and modernizing the user experience.[4]
Typography and Design
According to RCA’s brand guidelines, Red Hat Text is the organization’s official typeface and is used across all internal and outbound communications. It is designed to be clear and legible even at small sizes. The guidelines specify that only the Regular, Medium, and SemiBold weights of the Red Hat Text family, along with their corresponding italic versions, should be used.[3]
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