Hologic, Inc. is a global medical technology company headquartered in Marlborough, Massachusetts, founded in 1985 and focused primarily on women’s health through early detection and treatment technologies. [1] The company’s visual identity centers on a typographic wordmark in a deep blue, often paired with its tagline, “The Science of Sure.”
Design and History
The Hologic logo is a wordmark rendered in “Hologic blue,” with the official color specified as PMS 2756 C/U, CMYK 100 94 0 20, and RGB 43 41 103. [2] The logo is approved for use in Hologic blue or white only, with white versions reserved for use against Hologic blue or approved gradient backgrounds. [2]
Hologic’s official brand guidelines describe the logo with four attributes: bold (“strong lines, classic fonts, timeless stark blue and white”), balanced (“solid foundation sits under the brand”), confident (“legible and recognizable”), and challenger (“a meaningful part of a real mission”). [2]
The full logo version incorporates the tagline “The Science of Sure” within a progress bar element beneath the wordmark. According to Hologic’s brand guidelines, “Maintaining the Hologic logotype honors the past, while our tagline embraces the future.” [3] The tagline version represents the company’s brand promise and positioning, while a version without the tagline is used in circumstances where the tagline would not be legible. [2]
Hologic’s brand guidelines note that “legacy logo version in Hologic blue can be used internally and in places where ‘The Science of Sure’ is already present,” indicating that the current logo with the tagline is the primary master brand mark. [3] The guidelines were last updated in December 2024. [2]
Meaning and Symbolism
The “The Science of Sure” tagline functions as Hologic’s brand promise, reflecting the company’s focus on helping healthcare professionals diagnose and treat patients with greater certainty. [1] The tagline is positioned within a progress bar graphic element, which Hologic’s guidelines describe as part of the approved logo lockup. [3]
Hologic also developed a separate women’s health symbol, described in its brand guidelines as “inspired by the traditional universal symbol” to communicate the company’s commitment to women’s health. [4]
Typography and Design
Hologic’s brand guidelines describe the logo as using “classic fonts” with “strong lines,” though the specific typeface is not identified in the publicly available guidelines. [2] The guidelines prohibit altering the type treatment of the logo, including using a different type treatment in the progress box or for the logo itself. [2]
Minimum size requirements are specified for legibility: the Hologic logo should never be used smaller than 0.8 inches (2 cm) wide in print or 77 pixels wide in digital applications, while the version with the “The Science of Sure” tagline requires a minimum of 1.3 inches (3.3 cm) in print and 250 pixels in digital. [2]
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