Reproductive Medicine Associates (RMA) is a network of fertility clinics that operates under the RMA acronym across multiple locations, including RMA of New York, which serves as the Division of Reproductive Endocrinology and Infertility at the Icahn School of Medicine at Mount Sinai [1]. RMA of New York was founded in 2001 by physicians Alan Copperman, Lawrence Grunfeld, Tanmoy Mukherjee, and Benjamin Sandler [2].
Design and History
The RMA wordmark is registered as a trademark by EQUIPO IVI, S.L., the parent entity of the RMA network. The official trademark registration describes the mark as consisting of the term “rma” with the letter “a” inside of a semicircle [3]. The registration covers medical services including assisted reproductive procedures such as in vitro fertilization, ovulation induction, and intrauterine insemination [3].
RMA’s internal style guidelines instruct that the most recent version of the logo should always be used and that older versions should be purged from internal systems [4]. The guidelines also note that an RMA designer should review flyers for large mailings to prevent the logo from competing with headings for attention [4].
Meaning and Symbolism
RMA’s internal brand guidelines refer to an exact hue of “RMA blue” that should be used consistently in the logo as well as in flyers and other materials. The specified color is PMS 293 [4]. The guidelines also state that a black-and-white version and a four-color equivalent of the logo are available for different applications [4].
Typography and Design
The trademark registration indicates that the “rma” lettering appears in stylized form, with the “a” positioned inside a semicircle element [3]. The semicircle is classified under the U.S. Patent and Trademark Office’s design code for semi-circles [3]. No specific typeface or designer attribution for the RMA logo has been publicly documented.
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