ReSound is the hearing aid brand of GN Hearing A/S, part of the Danish GN Group headquartered in Ballerup, Denmark. The brand traces its roots to 1984 and is represented in more than 80 countries. [1]
Design and History
The current ReSound logo is a red rectangle containing the stylized white wording “RESOUND GN” with a white underline, where the left half of the underline is composed of dashes. The trademark registration, filed in November 2016 and registered in October 2017, describes the mark as consisting of these elements within a red background. [2] The same description appears in the United States trademark record for the mark. [3]
The logo was introduced as part of a broader corporate rebranding by the GN Group in 2016. The company renewed its overall corporate design with new logos to reflect its portfolio of intelligent audio solutions and hearing devices. In the same context, the Danish GN ReSound A/S was renamed GN Hearing A/S, with ReSound continuing as its flagship hearing aid brand alongside other specialized brands such as Beltone and Interton. [4] [5]
Meaning and Symbolism
The trademark description identifies the dashed underline element as a “stylized sound bar,” a visual reference to audio. [2] The mark claims red as the background color and white for the wording and sound bar. [3]
Typography and Design
The wordmark is set in white capital letters within the red rectangle, with “RESOUND” followed by “GN” as part of the same lockup. [3]
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