Verily Life Sciences, an Alphabet company focused on precision health, has undergone two distinct visual identities since its founding. The first, introduced in December 2015 when the organization separated from Google, was a red lowercase wordmark. In September 2023, the company replaced it with a geometric symbol combining a square and a triangle.
Design and History
Verily originated as Google Life Sciences, a research division created within Google X in 2012 to develop smart contact lenses. When Alphabet was announced in August 2015, Google Life Sciences became an independent division under the new umbrella company. On December 7, 2015, the division was renamed Verily, a word meaning “truly” or “certainly,” and launched with a new logo, website, and introductory video.[1]
The 2015 identity was created by Google Brand Studio, which developed an entire identity suite for the new company including the logo, brand story, and interactive elements.[2] The wordmark appeared in red lowercase letters, visually distinguishing Verily from Google’s primary color palette while the company operated as the first independent entity created under Alphabet.
In September 2023, Verily launched a new brand identity under the concept of “precision through gestalt,” unifying its corporate and product-level branding under one visual system. The company stated that its previous branding at the corporate and product level was not conveying how its solutions worked together, prompting the need to unify.[3]
Meaning and Symbolism
The 2023 logo combines two geometric forms: a square and a triangle. According to Verily’s official announcement, the square with its exacting corners signifies data, evidence, privacy, security, and scientific rigor. The triangle with softened edges represents humanity and care, serving as a reminder that the company’s work serves real people facing health challenges. Where the two shapes unite, the mark forms the “V” of Verily and represents a shrinking valley between research and care, data and decision making, and privacy and personalization.[3]
The 2023 rebrand also introduced a green color palette described as “verdant” and inspired by nature and alignment with humanity, signaling growth and renewal as the company builds products for a more holistic view of health in real-world settings.[3]
Verily’s Chief Marketing Officer Alix Hart confirmed in a November 2023 interview that the company had rebranded the look and feel of the Verily logo that year, describing the new mark as a combination of a square and a triangle.[4]
Typography and Design
Documented details about the typography of the original 2015 red wordmark are limited. The logo was designed by Google Brand Studio as part of a complete identity suite, but no specific typeface or custom font has been publicly identified in official sources.[2] The 2023 identity, by contrast, is documented primarily through its geometric logo mark rather than through a specific wordmark treatment.
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