Wellhub is the corporate wellness platform formerly known as Gympass. The company rebranded from Gympass to Wellhub in 2024 to better reflect its expanded offerings beyond fitness, which now include mindfulness, therapy, nutrition and sleep resources. The rebrand included a new name, logo, colors and other design elements. [1]
Design and History
Wellhub announced its rebrand from Gympass on April 4, 2024, with the new identity rolling out in May 2024. The change followed 12 years of operating under the Gympass name and was driven by the company’s evolution from a gym pass into a broader wellbeing platform. [2] [3]
Central to the new identity is the introduction of an icon logo, a first for the company, which it calls the Wellbeing Flywheel. The icon was introduced alongside the name change as a key element of the brand’s visual evolution. [4] [5]
The transition from “Gym” to “Well” in the name represents the company’s expanded focus beyond physical fitness, while the shift from “Pass” to “Hub” symbolizes the centralization and dynamism of the platform. [6]
Meaning and Symbolism
According to the company, the Wellbeing Flywheel visually evokes its mission to keep the wheels of wellbeing in motion, forever turning to support healthier, happier people. The circular shape symbolizes the platform where all dimensions of wellbeing converge, while the wavy fan-like spokes represent the constant and ever-evolving practice of wellness. [4]
The icon’s imagery, which resembles a fan, conveys a sense of movement and represents the constant evolution of wellbeing, according to the company. [3]
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