Arc is a web browser developed by The Browser Company, a New York-based startup founded by Josh Miller and Hursh Agrawal. The browser was publicly launched in July 2023 and was designed to replace the traditional browser experience with a more organized, productive, and personal workspace, introducing features like Spaces, Boosts, and a sidebar-first interface.[1] In May 2025, The Browser Company announced Arc would be sunset to focus on its new AI browser Dia, and Atlassian acquired the company in September 2025.[1]
Design and History
The Arc logomark is a geometric symbol built around the letter “A” and an arc shape, rendered in a two-color palette. The mark’s construction combines a blue arc-like form with a red element, and the two shapes together read as a lowercase “a.”[2] The SVG file for the logo measures 512 × 425 pixels.[3]
The identity was credited to Josh Miller, Hursh Agrawal, and The Browser Company Design Team, with the most recent rebrand dated to 2022.[1] The brand identity blends bold color, playful geometry, and a warm, human-centered design language that sets it apart from the utilitarian aesthetics of traditional browsers.[1]
Arc’s marketing positioned the browser around the tagline “Experience a calmer, more personal internet in this browser designed for you,” with messaging encouraging users to “let go of the clicks, the clutter, the distractions.”[2]
Meaning and Symbolism
The logo’s arc form directly references the browser’s name. The mark visually combines an arc shape with the letter “A,” tying the symbol to both the product name and the first letter of the brand.[2] The two-color construction, with blue and red elements forming a single letterform, gives the mark a distinctive geometric character consistent with the brand’s stated design language of “bold color” and “playful geometry.”[1]
Typography and Design
Arc’s brand typography uses Marlin Soft SQ, a custom sans-serif typeface created by The Browser Company for display and headings, alongside Inter, designed by Rasmus Andersson and available via Google Fonts, used for body text and UI.[1]
Brand color references associated with the Arc identity include a blue tone (#3139FB) described as the primary brand color, and a red tone (#FF5060) used as a secondary accent in the logo, calls to action, and interactive highlights.[4] Brand asset listings also reference a red-orange color (#FF3333) among the company’s brand colors.[2]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
