Heiwa Corporation (株式会社平和) is a Japanese manufacturer of pachinko and pachislot machines, established in 1960 with headquarters in Tokyo’s Taito ward.[1] The company’s current corporate logo is a simple wordmark featuring the company name in Latin characters, with the lowercase letter “h” serving as its distinctive symbol mark in product contexts.[2]
Design and History
Heiwa Corporation was incorporated on September 9, 1960.[1] The company’s name “Heiwa” translates to “peace” in English, a meaning the company has referenced in its corporate communications.[3]
The current Heiwa logo is a horizontal wordmark that spells out “HEIWA” in uppercase Latin letters, paired with the Japanese characters 平和 in some applications.[2] The company also uses a standalone lowercase “h” mark, which has appeared as a jackpot symbol on Heiwa pachinko machines.[4]
The company’s official website does not currently publish details about the logo’s origin or creator.
Meaning and Symbolism
The company name “Heiwa” means “peace” in Japanese, and Heiwa has referenced this meaning in its corporate philosophy materials.[3]
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