American business magazine

Forbes is an American business magazine founded in 1917 by B.C. Forbes, known for its business journalism and wealth rankings. It has used wordmark-based identities across its publishing history.

Country: United States

Industry: Media

Colors: Blue

Website: Website

Category: Media

TAGS:

Blue, Broadcasting, Communication, Content, Magazine, Media, North America, United States

Forbes is an American business magazine founded in 1917 by B.C. Forbes and widely known for its business journalism and wealth rankings [1]. Logo Index preserves an archived mark associated with the Forbes name; the magazine has used wordmark-based identities across its long publishing history.Documentation of a specific designer, exact introduction date, or a detailed redesign chronology for the current Forbes wordmark is not available in the cited sources. Individual visual details of the mark are therefore not described here.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

Single color.

#33629ABlue, 100%
RGB 51, 98, 154; CMYK 67, 36, 0, 40
White text 6.3:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

White Clear

Black Clear

Mid grey Visible, low contrast

On #33629A Reversed to white

Compared with Media

190 measured Media logos

Only 23% of Media logos in the archive use blue as the main color.

Main color blue23%
Wordmark45%
Single color52%
Most common main color here: black46%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type: WordmarkClassified by AI
Proportions: 3.9 : 1Horizontal
Ink coverage: 42%58% empty space inside the outline
Symmetry: Asymmetric23% left-right match
Outline: Free-formOverall silhouette
Complexity: Moderate1 shapes, about 461 points

Tints and shades

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#33629A

Typography

Lettering style: Serif.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: EB Garamond, Libre Caslon Text, Playfair Display

Visual description

Classified by AI

Style: Minimal
Layout: Lettering on its own
Text in the logo: Forbes

More blue Media logos

Same main color, same industry

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Media

American business magazine