IAC Inc. is the New York-based internet holding company led by Barry Diller, known for building and spinning off consumer internet businesses such as Expedia, Match Group, and Vimeo. The corporate identity is built around a stylized three-letter monogram that appears primarily in investor communications, SEC filings, and corporate contexts rather than in consumer-facing products.
Design and History
The current IAC logo consists of the stylized wording “IAC” with a line through it and a stylized rendition of a sail, according to the company’s trademark registration with the U.S. Patent and Trademark Office.[1] The mark was registered in 2009, with the application filed in October 2008.[1] A related trademark registration, filed the same month, describes the mark as the stylized wording “IAC” with a line through the middle and a stylized rendition of a sail, covering shareholder and investor relations services.[2]
IAC’s own logo usage guide describes the corporate logo as composed of the “IAC Mark,” with sector and segment logos using the same mark paired with the name of the sector or segment.[3] The guide identifies the brand colors as “IAC Dark Blue” and “Yellow.”[3]
The company traces its origins to Silver King Broadcasting Company, established in 1986, with Barry Diller acquiring control in August 1995.[4] The abbreviated “IAC” form became the company’s primary brand over time, with the full name InterActiveCorp appearing as a pseudo mark in trademark records.[1]
Meaning and Symbolism
The sail element in the IAC mark is documented in the company’s trademark filings, which describe the logo as including “a stylized rendition of a sail.”[1] The line running through the letters is also part of the registered mark.[2] Beyond these documented visual elements, no official source in the research describes additional intended symbolism for the sail or line.
Typography and Design
The IAC logo usage guide specifies that the corporate logo and sector logos are core components of the IAC brand, and it includes dedicated sections on scale, structure, spacing, and fonts.[3] The guide also notes that a colored version of the logo must not be used in certain contexts because the contrast of yellow against white text is too subtle.[3] The specific typeface used in the mark is not identified in the available sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
